Unilever Negotiation Method · 8-Step Practice Sprint
TradeCraft by Unilever
Plan stronger. Trade smarter. Land better deals.
A 60-minute AI-guided practice sprint that helps procurement buyers prepare, negotiate, and follow through with confidence.
My current sprint
0 / 8 stages
Deal readiness score
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Planning quality
Learning streak
3 days
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Your persona coaches
Powered by the Unilever Negotiation Method
Nova Bridge
Adaptive Diplomat
Relationship, rapport, stakeholder tone, de-escalation and trust.
Aria Nexus
Strategic Analyst
Fact base, leverage, market logic, power diagnosis and scenario planning.
Kai Vector
Results-Driven Executor
Targets, anchors, proposal discipline, give/get logic and closing.
Zara Sync
Empathetic Collaborator
Active listening, packaging, value creation and joint problem solving.
Orion Flux
Innovation Catalyst
Creative options, reframing, complex levers and post-deal learning.
Recent and sample cases
Pick a case to start the sprint, or build your own.
Packaging Supplier Price Increase
Packaging · Decision required within 3 weeks before quarter close.
Logistics Capacity and Service Level Renegotiation
Logistics · Capacity commitments must be locked within 4 weeks.
Ingredient Supplier Sustainability Negotiation
Raw Materials / Ingredients · Sustainability reporting cycle in 6 weeks.